Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension

The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches to developing and implementation strategies of sustainable socio-economic development in order to increase efficiency and competitiveness of economic entities. Basic research focuses on economic diagnostics of socio-economic potential and financial results of economic entities, transition period in the economy of individual countries and ensuring their competitiveness, assessment of educational processes and knowledge management. The research results have been implemented in the different models and strategies of supply and logistics management, development of non-profit organizations, competitiveness of tourism and transport, financing strategies for small and medium-sized enterprises, cross-border cooperation. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities on the basis of models and strategies for sustainable socio-economic development. The results can also be used by students and young scientists in modern concepts and mechanisms for management of sustainable socio-economic development of economic entities in the condition of global economic transformations and challenges

Knowledge management and its application in human resources management in the context of globalization

Business management is a set of specific activities that a daily manager performs. Many facts and their course are influenced by their intuitive or cognitive decision-making. It has the ability to manage traditionally, dogmatically, or innovatively, which also depends largely on its personality profile. However, all executives jointly influence the environment in which they can apply their skills. It is an environment that is changing globalization. Managers need to recognize and interact with their impacts if they want to manage competitive businesses. They are looking for ways to reveal and use the dynamics and complexity of the predominantly variable business environment. In doing so, they use a variety of progressive management support tools that evolve as a reflection of environmental variability and turbulence. One of the options offered for more effective management is knowledge management. This form of management is an effective and efficient acquisition, creation and sharing of knowledge in all their manifestations and forms within and around the enterprise. Knowledge management is based on the principles of a holistic, systematic approach to data management and processing for the purpose of sustainable business development. In order to fulfill this ambition, however, the decisive factor is, above all, the level of knowledge participation based on the creation of new values as well as wealth itself. The paper highlights the importance, mission and functionality of knowledge management in human resource management, with a great deal of knowledge, given the importance of corporate assets at the forefront, presents and evaluates the results of the knowledge management survey in the selected company in the Slovak Republic

Effective Use of MBO in the Conditions of Slovak Companies

With the variability of the business environment, the various tools that have emerged during the formation of management to support its functionality have been flexibly changed, used, or interchanged. With emphasis on the level of strategic management, it is not only the right choice of strategy and its implementation, but also the use of adequate theory or method of strategy implementation. There is a whole range of such methods, including management by objectives (MBO) by P. Drucker, a pioneer in modern management. The paper focuses on the implementation and use of a management system according to objectives in Slovak companies. Based on the content analysis of available professional resources, it defines the theoretical basis of the researched issues and the basic principles that relate to the MBO method. The analytical part is a case study of a selected Slovak company, in which we analyze the current state of management using qualitative and quantitative methods. Subsequently, based on the main findings, we propose possible recommendations for more effective management according to the objectives of the surveyed company

The impact of the Covid pandemic on transport companies and the possibilities of improving their management in the conditions of Slovak republic

Research background: Against the background of a more thorough knowledge of the impact of the Covid pandemic, it is necessary to consider the possibilities of mitigating the effects of it. We propose the use of such progressive management tools in the field of transport, which could increase the readiness of management for more stable and effective management in the future. Purpose of the article: The main purpose is based on the analysis of the impact of the Covid pandemic to suggest ways to improve the management of transport companies operating in Slovakia. To achieve this, we will focus on identifying the key impacts of the pandemic in this sector and propose management tools that could mitigate the impact of a potential crisis in the future. Methods: We will use theoretical and empirical scientific methods in processing the subject. We will work with theoretical methods, such as analysis, synthesis, induction, deduction. In the second step, the article will use empirical scientific techniques that work with specific data and precise methods to achieve concrete results. In addition to explanatory methods, interpretive methods will also be used. Findings & Value added: Information on the effects of the pandemic on Slovak transport companies will be important, which will serve as a basis for the design part. The added value will be the recommendation of progressive management tools in the conditions of specific transport companies with an emphasis on strategic management and elimination of the impacts of potential crisis situations in the future

Modern Marketing Tools in the Condition of Globalization

Research background: CRM is one of the most popular tools of modern marketing in today’s globalized world. It is a purposefully set up management with customers, which synchronizes several internal company processes. Its justification is indisputable, as it is generally the case that companies that do not engage in customer relationship management are soon overshadowed by competition and fall into extinction. With the help of CRM, the company can manage not only the sale of products to customers but also following service. Sales staff, call center staff, service department staff and many others can thus use the CRM system. The subject of research in the paper is the use of CRM in Internet commerce. Purpose of the article: The development of a functional CRM system in a specific company and the introduction of selected CRM tools in the company’s online store can be considered a priority goal. Methods: During the elaboration of the paper, the methods of the compilation of analysis, synthesis and description were used on the basis of the search of the relevant literature. Findings & Value added: The paper contains findings on two levels. From the theoretical point of view, it provides an overview of the essence, development, individual elements, customer relationship strategy, as well as the technical architecture and possibilities of CRM implementation. From the practical point of view, it is about the design of a functional CRM system in a specific company and the introduction of selected CRM tools in the company’s online store In contrast, the CRM application in specific business conditions represents added value

Motivation as an Element of Managerial Decision Making in Manufacturing Companies: The Case of the Slovak Republic

On an international scale, it can be argued that the key currency of business entities is human resources. They are a dominant part of corporate assets. They are also decisive determinants of competitiveness if they work with adequate performance, which is influenced by motivation. Managers are aware of this and pay increased attention to the study of factors that increase the performance and motivation of employees. In Slovakia, the importance of human resources increased gradually after the transformation of the economy to market conditions; currently, the management of human resources corresponds to international standards. However, it is necessary to increase attention in the management of some areas that personnel managers have competence in. Motivation can be included among these. The submitted contribution deals with the motivation of employees, as the subject area is not sufficiently addressed in the conditions of the Slovak Republic. According to the analysis of motivational processes in selected manufacturing companies operating in Slovakia, changes are proposed in the motivational system to increase employee motivation. The aim is to reveal the important aspects of motivational policy. To achieve the research objective, a qualitative study of data collection was carried out using an unstructured questionnaire survey. A questionnaire was used to develop the hypotheses. After data collection, established hypotheses were tested using the chi-square test of independence. The data were analysed using descriptive and inferential statistics. According to the analysis, proposals for changes in the incentive system were developed. The recommendations are presented in the form of individual concrete proposals and measures in various areas within motivational processes, which, after implementation, have the potential to increase the level of employee motivation

Selected aspects of the marketing of bus transport companies during COVID-19

The COVID-19 pandemic has caused a significant worldwide decrease in the number of passengers using bus transport in recent years. This phenomenon was caused by travelers’ fears of this disease, and at the same time, people started working from home. The aim of the paper is to analyze the importance of marketing and marketing strategies for bus companies. From our point of view, marketing is a tool for making bus transport more attractive for passengers. For the purposes of this post, we focus on customer perceptions of marketing and marketing strategies. We found that customers prefer Internet advertising the most, and the second most preferred type of advertising is print advertising. Their proposals in the subject area are also based on other findings that we dealt with in the survey. We investigated the motivation of passengers to use public transport, their opinion about the transport company in the Zilina region, and whether they use modern tools such as e-shops, virtual cards, and similar. As part of the papers processing, we used the questionnaire survey method, conducted a statistical evaluation of established hypotheses, and conducted a structured interview with the management of the bus company. From our point of view, it is marketing based on managerial experience and customer preferences that can be beneficial for the overall attractiveness of bus transport and, at the same time, significantly contribute to increasing the competitiveness of these businesses

Slovak Road Transport from the Point of View of Sustainable Development

In spite of the various facts transport belongs to the main contaminers of environment, therefore another transport development is contingent on conditions of permanently sustained development.The article deals with transport negative effects to the environment at present and about expected trends in the near future

Decision-Making Procedures and Their Relation to Knowledge Management and Quality Management

The environment in which managers currently operate is dynamic and turbulent. This fact affects the great complexity and dynamism of changes. Thus, decision-making becomes more complex in the context of sustainability. Decisive decision-making is becoming rare, and the challenge of globalization is increasing. Under its influence, decision-making is no longer deterministic. Decision-making processes prevail in conditions of uncertainty. In this context, there is a very intense need to be acquainted with progressive tools to support decision-making and management and to apply the acquired knowledge in practice. This paper focuses on three related areas. We are talking about knowledge management in connection with the most important contributing element—decision-making with quality management. We deal with the characteristics of the individual areas, defining their mutual relationship on a systemic basis. The paper also points to the necessary connection between theory and practice. More specifically, it points to the practical applications of management to decision-making as a managerial function and, at the same time, related to decision-making in quality management. Subsequently, we define the links to knowledge management with an emphasis on the use of procedures, methods, and knowledge in the decision-making process, which we use in theory and practice in quality management

Decision-Making Procedures and Their Relation to Knowledge Management and Quality Management

The environment in which managers currently operate is dynamic and turbulent. This fact affects the great complexity and dynamism of changes. Thus, decision-making becomes more complex in the context of sustainability. Decisive decision-making is becoming rare, and the challenge of globalization is increasing. Under its influence, decision-making is no longer deterministic. Decision-making processes prevail in conditions of uncertainty. In this context, there is a very intense need to be acquainted with progressive tools to support decision-making and management and to apply the acquired knowledge in practice. This paper focuses on three related areas. We are talking about knowledge management in connection with the most important contributing element—decision-making with quality management. We deal with the characteristics of the individual areas, defining their mutual relationship on a systemic basis. The paper also points to the necessary connection between theory and practice. More specifically, it points to the practical applications of management to decision-making as a managerial function and, at the same time, related to decision-making in quality management. Subsequently, we define the links to knowledge management with an emphasis on the use of procedures, methods, and knowledge in the decision-making process, which we use in theory and practice in quality management